Naturally you want your activity to be as effective as it can be for your audiences. But allowing individual markets to develop creative not only duplicates costs, it inevitably leads to differing brand messages.
After all, why invest time and significant money in research and brand planning, only to undo this when it comes to implementation?
Our approach is to keep core campaign creative at the centre - between central marketing and your creative agencies. Freedman then uses their expertise and resources to adapt these campaigns for each market, maintaining all-important brand consistency.
Key to this is our emphasis on adaptations that are true to the core creative idea, translated by in-market copywriters.
